Minimum Advertised Pricing is a policy constructed by most, if not all manufacturers of retail products, to ensure channels are not publishing prices detrimental to a company’s brand. In layman’s terms, retailers must post pricing of a brand new item for no less than the MAP amount set forth by the manufacturer. Both large corporations and small builder strictly enforce their MAP policies, and violation of such terms ends up in a retailer losing the product line.
Keep in mind many online retailers will broadcast discounts when an identical item is listed for less on a competitor’s website. However, there are normally exclusions, in very small type, illustrating certain items cannot qualify. These pieces typically fall under MAP pricing guidelines, so just be aware of the fine print before assuming something is too good to be true.
Corner Music strongly supports MAP pricing policies, as they protect the integrity of the brands they represent, and help to keep local stores, like us, in business. Remember, price is something you only have to consider once. Cost is an entity experienced throughout the duration of time you own a product. You may save, initially, when buying from a store in html only, but purchasing an expensive instrument from a brick and mortar establishment assures quality, consistency, hands-on assistance and full service, including repairs and warranty issues. Generally, a customer will find the amenities of a local establishment provide a much greater return on their investment. Moreover, you always end up having more fun.
